Google Search Ranking Volatility Very Heated Days After Core Update Completed
Google told us the June 2025 core update completed early on Thursday, July 17th, but now, four days later, we are still seeing incredibly heated volatility, even through today. The tools and community are still experiencing significant ranking movement and instability, even today.
Latest Articles
Daily Search Forum Recap: July 22, 2025
Here is a recap of what happened in the search forums today...
Google Search Tests Replacing More With More Filters & Show More
Google is testing replacing the "More" button under the search bar within the search results page with at least two different options. One is "More filters" and the other is "Show more."
Search Video Recaps
Google Ads Brand Inclusions & Exclusions In AI Max
Google Ads seems to be moving brand inclusions and exclusions into AI Max for any new search campaign you create. Google has a note that says, "Turn on Al Max in your campaign to use brand inclusions and exclusions."
Google: It Makes Sense To Noindex LLMs.txt
Google's John Mueller said it may make sense to noindex your LLMs.txt file. This way, the file doesn't get indexed by search engines, and then somehow a user lands on it and is confused.
Google Drops Sponsored Label For Find Related Products & Services Ads
Google used to label the Find Related Products & Services search ads with a larger sponsored label. It seems Google has removed that label and is now adding a smaller font disclaimer below the section to say these are from advertisers.
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Jul 21, 2025Picture of the Day
